Audi Q8 concept car to be revealed at the 2017 North American International Auto Show - Featuring the next generation of Audi SUV design language

Friday 23, December 2016

 

  • Study unlocks new segment for the full-size SUV category
  • Spaciousness of an SUV with elegance of a coup
  • Distinctive front end, with design echoes of the Ur-quattro

Ingolstadt/Detroit, December 22, 2016 – Audi will start the new year with a sensation:
At the January 2017 North American International Auto Show (NAIAS) in Detroit, the brand will debut the Q8 concept. The study represents a synthesis of the emotional styling of a coup and the spaciousness that typifies an SUV. With this move, the brand is unlocking a new segment for the full-size category.

“With the Audi Q8 concept, we have created a new spearhead within our Q model line. Its design strongly evokes sportiness and prestige,” said Audi Head of Design Marc Lichte. “What’s more, we believe an important aspect of this showcar is that it offers a spacious interior with four equally comfortable seats, even with the flat roof line.”

The concept’s front end is imposing. The octagonal Singleframe is considerably wider than that in Audi’s current production Q models. Enhancing the forward positioned stance, is dynamic three-dimensional sculpting. Many design elements of the Q8 concept are reminiscent of the Audi Ur-quattro of the 1980s. They include the extremely flat but very wide C-post and the prominent, flared shoulders above the wheels. These balanced proportions give equal emphasis to the front and rear wheels – typically quattro.

 

More information on this exciting new concept will release during the NAIAS Audi press conference, January 9, 2017 at 8 a.m. EST.

 

– End –

 

The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 16 locations in twelve countries. 100‑percent subsidiaries of AUDI AG include Audi Sport GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy).

In 2015, the Audi Group delivered to customers approximately 1.8 million automobiles of the Audi brand, 3,245 sports cars of the Lamborghini brand and about 54,800 motorcycles of the Ducati brand. In the 2015 financial year, AUDI AG achieved total revenue of €58.4 billion and an operating profit of €4.8 billion. At present, approximately 85,000 people work for the company all over the world, about 60,000 of them in Germany. Audi focuses on new products and sustainable technologies for the future of mobility.

 

Product/Technology/Motorsports Communications
Mark Dahncke
Tel.: 703.3647414
E-mail: mark.dahncke@audi.com

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